Backstory: 

Conventional Wisdom: Individuals, Influencers, Media, Organizations, and Companies should only focus on issues that impact their target audience, market, niche, or sphere because doing otherwise only distracts from their stated purpose, goals, mission, etc.

Unconventional Wisdom: The problem with this line of thinking and behavior is that even if you’re successful in your niche, you run the risk and the very real possibility that one, three, or five years down the road you might not be conducting business as usual or even have a business. We are at the tipping point for issues of climate change, pollution, pandemics, economic inequalities, food, and water inequalities, and health inequalities — where any one of these issues can overrun any business or organization on a local, national, or global scale. If you think you’re not going to be affected because you’re too small or too big — well, it may be one of your key suppliers that’s affected, and that essentially cuts your business or kills it. It may be that your customer base is adversely affected. It may be that your geography and your infrastructure are severely damaged. All these things are occurring today, but the real problem is when they escalate in the coming years will you have a job or a business to go to?